AI Automation Agency
Amsterdam
StepUp Analytics builds AI-powered automation systems that take these repetitive tasks off your team's plate freeing your people to focus on the work that actually drives your business forward.
Efficiency Gain
+42.5%
We make AI automation accessible and practical for MKB businesses — not just for enterprises with large technology budgets.
Trusted by clients worldwide
What AI automation can do for your business
AI automation isn't about replacing your team — it's about removing the friction and repetition from their workday so they can do more of what they're actually good at. Here's what that looks like in practice:
These aren't futuristic concepts. They're practical systems we build for MKB businesses in Amsterdam and across the Netherlands right now.
Real-World Use Cases
- ✓A prospect fills in your contact form at 11pm — an AI system qualifies them, sends a personalised response, and books a discovery call automatically
- ✓A new client signs up — an automated onboarding workflow sends them a welcome sequence, collects their information, and creates their account in your CRM without anyone lifting a finger
- ✓Your team spends Monday morning reviewing an automatically compiled performance report instead of building it manually
- ✓Your appointment calendar fills itself based on your availability rules — no back-and-forth emails
Core AI Offerings
End-to-end strategic implementations that solve real business bottlenecks—not just tools.
AI Appointment Scheduling
We build intelligent scheduling systems that allow clients, leads, or partners to book time with you automatically — 24/7. The system respects your availability, sends confirmations and reminders, handles rescheduling, and integrates with your existing calendar tools.
Lead Capture & Qualification
We automate capturing leads from your website, qualifying them against your criteria, and routing them to the right person — with personalised follow-ups sent within minutes.
Client Onboarding Workflows
We build automated onboarding sequences that welcome new clients, collect required information, set expectations, and kick off service delivery — without manual effort.
CRM & Tool Integrations
We connect your systems — website, CRM, email, project management, and accounting tools — so data flows automatically and your team stops duplicating work.
AI Chatbots & Assistants
We build intelligent chatbots that answer questions, qualify leads, collect details, and guide visitors toward conversion — 24/7 without human intervention.
Custom Automated Reporting
We automate data collection from your CRM, analytics, and ad platforms into a single dashboard — giving you real-time insights without manual reporting.
Teach your AI Chatbot using existing content and data from your company
Build a centralized knowledge base that allows your AI to give accurate, context-aware and real-time responses across multiple channels.
Transfer to live agent when needed
Agents can pick up the customer conversation where the chatbot left with all conversation information on the screen. Plus, agents can see all historical customer interactions to provide even more personalized support.
Smart AI knows what you mean, even misspelled
Powered by a custom AI that utilizes NLP and NLU to understand customer intent. The chatbot suggests questions to learn answers to in the chatbot studio, and understands synonyms and related phrases out-of-the-box.
Speak your customer’s language
Support multilingual conversations with powerful language detection and response generation.
Real-World Applications
Bridging the gap between academic AI and practical, measurable business growth.
Zero technical skills required
Build your first chatbot after a 2-hour training session. Customer service agents can maintain the chatbot knowledge using the simple chatbot studio interface. You don’t need an IT department to maintain the chatbot – all technical work is done by LeadDesk engineers.
Customer Insights & Analytics
Extract deep customer insights using AI-powered dashboards, visual graphs, and behavior tracking to drive smarter business decisions.
Automated Actions & Workflows
AI chatbots connect with your systems like CRM, delivery data, or inventory to perform actions automatically. Customers can complete tasks like delivery updates without human assistance.
Our AI automation services
How many hours does your team spend each week on tasks that could be handled automatically? Answering the same enquiries, manually scheduling appointments, copying data between systems, chasing follow-ups, compiling reports?
Process Mapping
We start by understanding how your business currently operates. We identify the manual processes that consume the most time, assess which are the best candidates for automation, and prioritise them based on potential impact.
System Design
We design the automation architecture — defining tools, data flow, triggers, and how the system handles edge cases. You review and approve everything before we begin building.
Build & Integrate
We build your automation systems and integrate them with your existing tools. This includes platforms like Make, n8n, Zapier, OpenAI, and custom-built solutions when required.
Test & Refine
We rigorously test every automation using real-world scenarios to ensure reliability. We refine the system until it performs consistently and is ready for production.
Launch & Monitor
We launch your automations and closely monitor performance during the initial phase. We make adjustments as needed and train your team to use the system effectively.
AI Automation Investment
Automation projects are scoped and priced based on complexity and the number of systems involved.
Ideal for small businesses looking to automate a single process or deploy a chatbot.
Perfect for growing businesses needing multiple automated workflows and integrations.
Prices are exclusive of BTW (VAT) and any third-party tool subscription costs.
Ambitious brands. Websites that perform.
We design and build digital experiences that turn visitors into customers.
Web Design & Development
Custom, SEO-first websites and web apps built on a clean, scalable codebase that loads fast and grows with your business.
SEO & Performance
Technical SEO, Core Web Vitals and content structure that help you rank on Google and keep visitors on the page.
AI & Automation
Chatbots, smart workflows and integrations that take repetitive work off your team and answer new leads instantly.
Brand Identity
Logos, visual systems and UI/UX that make your brand recognisable and consistent at every touchpoint.
Stop guessing. Start growing.
30 minutes, no sales pressure. Tell us what you're building and we'll give you an honest, practical plan.
Got questions?
We have answers
Everything you need to know about working with us. Can't find what you're looking for?
Not at all. We design and build everything for you, and we train your team on how to use it. Most of our clients have no technical background — they simply experience the results: less manual work, faster processes, and happier clients.
We use tools like Make (Integromat), n8n, Zapier, OpenAI API, and custom solutions in React and Next.js. We always choose what's reliable, cost-effective, and easy to manage.
We integrate with your existing tools including CRM, project management, email, and accounting platforms. Just ask us if you're unsure.
Simple automations take 2–3 weeks, while complex integrations take 4–8 weeks. You'll get a clear timeline upfront.
We provide a 30-day support period and offer ongoing maintenance retainers for monitoring and improvements.
No. MKB businesses benefit the most. Even one automation can save 5–10 hours per week and quickly pay for itself.
Don't take our word for it. Take theirs.
Founders and growing businesses trust us to design, build and grow their websites. Let's talk about yours.
Book a Free Consultation
SajidStrategy & Digital Marketing Consultant
Tell us about your project
Whether you're planning a redesign or starting fresh, we're here to help you align strategy, design, and performance. Get in touch for a free intro call. No pressure, just a focused conversation.
For more information write to us at [email protected]