At StepUp Analytics, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal data when you visit www.stepupanalytics.com or interact with our services. We are committed to full compliance with the General Data Protection Regulation (GDPR) and Dutch data protection law (Uitvoeringswet AVG).
Please read this policy carefully. By using our website, you acknowledge that you have read and understood how we handle your personal data.
StepUp Analytics is a sole trader (eenmanszaak) registered in the Netherlands, based in Amsterdam. We provide web design, web development, SEO, branding, AI automation, and website maintenance services to startups and small businesses.
We only collect personal data that is necessary to provide our services and improve your experience on our website.
When you fill in our contact or enquiry form, we collect:
We use Google Analytics to understand how visitors use our website. This includes anonymised data such as pages visited, traffic sources, device type, browser, approximate location, clicks, and scroll depth.
We also use Microsoft Clarity, which records how visitors interact with our pages (session recordings and heatmaps) so we can improve usability.
We may use Google Ads cookies to measure advertising performance and show relevant ads where consent has been given.
Under the GDPR, we rely on legitimate interest, consent, contractual necessity, and legal obligation depending on the processing activity.
We use your personal data only for the purposes described in this policy.
We work with selected third-party processors where needed to deliver our website and services.
Our website uses cookies. These may include strictly necessary cookies, analytics cookies, and advertising cookies where consent has been given.
We retain personal data only for as long as necessary.
As a data subject under EU/Dutch law, you have the following rights:
If you believe we have not handled your personal data correctly, you may lodge a complaint with the Dutch Data Protection Authority.
We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure.
Some third-party tools may transfer data outside the EEA. Where this happens, we rely on appropriate safeguards such as the EU-US Data Privacy Framework or contractual protections.
Our website and services are not directed at children under 16. We do not knowingly collect personal data from children.
We may update this Privacy Policy from time to time. Significant changes will be reflected by updating the 'Last updated' date.
If you have any questions about this Privacy Policy, please contact us:
This privacy policy was prepared for StepUp Analytics in accordance with GDPR and Dutch data protection law. It should be reviewed periodically or when services change.
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